atak (at) atak (dot) is
(+354) 554-6040

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We only provide recent models in excellent condition



Included in price
GPS, Wifi and Extra driver
CDW Insurance and Theft Protection
Reykjavik Area Pick-up

Some of our recent reviews - See more

Everything was as advertised*

Google reviews: Everything was as advertised, great clean vehicle, no hassles, would definitely recommend. After landing in Reykjavik we followed the instructions given to us by the rental agency, the free 5 minute shuttle was easy and convenient. Walking is also an option, not very far at all (max 10 minutes). Upon arriving we were greeted with free coffee and the lady at the service desk was very friendly and helpful. She gave us a few tips for sights to see along the journey and did a great job explaining what was and was not covered. One thing to note! Iceland is an absolutely beautiful country but the weather conditions can be very harsh. Do your research ahead of time, every rental company has optional upgrades for sand/ash damage, windshield coverage, etc. It is always possible that the weather/nature can cause damage to vehicles, especially in Iceland. I know a family friend that went there, shipped over his OWN motorbike, and the thing was written off due to a sandstorm. Because of this we opted for the full insurance package. It great to be able to enjoy Iceland with out the stresses of things that aren't in your control. We had a Toyota Land Cruiser 4x4 Diesel and it was awesome. It comfortably held 4 of us with camping/cooking gear, it allowed us to travel F Roads, see the highlands, get away from the crowds, and access incredible spots not otherwise possible. Only con I can think of is this car was fairly thirsty and fuel is not cheap in Iceland. On the other hand, with four people sharing costs it isn't a big deal.

- Renter from Germany. gemietet Toyota Landcruiser

Pay only 15% now

Our customers have the option to pay only 15% now and the remaining balance on the day of arrival. Take advantage of this great deal and book with us today.



Self-drive tours are a fantastic option for visitors who wish to travel around Iceland at their own pace. Driving guidelines and traveling tips are provided


The Átak Blog

Our blog has a lot of information about Reykjavik and Iceland.


About Átak Car Rental

Átak is an established and trusted car rental company serving tourist and residents in Iceland. We offer our customers the best deals on a range of car rentals in excellent condition. If car reliability, a friendly service and value for money are important to you when renting a car, you’ve come to the right place.

You can choose from a wide range of vehicles from low-emission city cars to larger 4x4s and jeeps perfect for Iceland’s F roads. We provide a range of cars to meet your needs in our country, no matter whether you are planning on driving cross country or staying in the major cities such as Reykjavik, Keflavik and Akureyri. We make booking car rental in Iceland simple so that you can easily find what you’re looking for.

All fees are included up front, so you can be confident that there are no hidden fees. This means you can plan for your trip and know how much it will cost you before arriving. We also provide the option for you to pay just 15% of the total cost now as a deposit and only pay the balance when you arrive.

Our prices include free GPS navigation system, Wifi and an Extra driver. Insurance included is Collission damage waiver insurance (CDW) and Theft Protection (TP). There is a free shuttle bus to our office by Reykjavik KEF airport and we also pick up you in the Reykjavik area for free. This is all on top of unlimited mileage/kilometers, free cancellation, airport charges and VAT which is included as well.

Our rental cars go through rigorous checks to make sure that they meet the highest standards. All vehicles hired from us are from the most reliable car manufacturers in the world, such as Volkswagen, Suzuki, Dacia, Nissan and Toyota. You can be sure that our range of cars has something to suit your travel needs.

If you are looking for the best car rental company, then make sure you book with Átak Car Rental. We offer some of the best prices on our cars to ensure you get the best deal no matter what your travel plans are.