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We only provide recent models in excellent condition



Some of our recent reviews - See more

Amazing Support After Crash

The car I rented was actually a Suzuki Swift but there was no option for that. The car was amazing during our trip, nice to drive and very clean on pick up from near to Keflavik airport. The wait to collect the car was about 45 minutes but that is my only very slight complaint. During our holiday someone crashed into the back of me and I rang the emergency number and spoke with Ragnar Örn Vilhjálmsson, he was amazing. He stayed on the phone to me and helped me and the other party to fill in the accident report form and even stayed on he phone after he was scheduled to finish work to make sure that everything was completed ok. He literally made the rest of our holiday so stress free and enjoyable as we knew we had been guided step by step through the process and had done everything correctly. I will 100% use Atak again, the service is second to none.

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- Renter from Iceland. Rented Suzuki S Cross | Auto.

Atak Iceland Google Reviews

Book now - Pay later

In view of these circumstances and to avoid the financial risk to our customers, we have decided to offer you the option to book your rental car without the need to prepay and no cancellation fees.



Self-drive tours are a fantastic option for visitors who wish to travel around Iceland at their own pace. Driving guidelines and traveling tips are provided


The Átak Blog

Our blog has a lot of information about Reykjavik and Iceland.


About Átak Car Rental Iceland

Átak is an established and trusted car rental Iceland company, serving tourists and residents in Iceland the best car rental options. We offer our customers the best deals on a range of the best car rentals in Iceland in excellent condition. If car reliability, friendly service with a smile and value for money are important to you when renting a car in Iceland, you’re in the right place!

When browsing our stock for car rental in Reykjavik, you can choose from a wide range of vehicles from low-emission city cars to larger 4x4s and jeeps – which are perfect for driving Iceland’s F roads. We provide the best car rental in Iceland with a variety of cars to meet your needs in Iceland, whether you’re planning on a big cross-country road trip or just sticking close to the main cities, like Reykjavik, Keflavik or Akureyri. We make booking car rental in Iceland simple so that you can easily find what you’re looking for – at a great price!

All of our fees are included up front, so you can be confident that the price you’re given is the full price that you will be charged and there is no confusion. You can even pay the full price for your car hire in Iceland with us now and receive a 15% prepayment discount. We also offer you the option to pay just 15% of the total cost now as a deposit and only pay the remaining balance when you arrive to collect your rental car in Iceland.

Our prices include collision damage waiver insurance (CDW) and we also provide a free shuttle bus to our office by Reykjavik KEF airport, and we’ll even pick you up in the Reykjavik area for free! This is all on top of the unlimited mileage/kilometres, free cancellation, airport charges and VAT which is all included when you book your car hire in Iceland with us.

Our fleet makes up the best rental cars in Iceland because they go through rigorous checks to make sure that they meet the highest standards. All of our hire cars in Iceland are from the most reliable car manufacturers in the world, such as Volkswagen, Suzuki, Dacia, Nissan and Toyota. You can be sure that our range of rental cars in Reykjavik has something to suit your travel needs.

If you are looking for the best car rental in Iceland, then make sure you book with Átak Car Rental.